Are you looking for a simple way to market to your customers? If so, then look no further than email marketing. Email marketing is a technique that uses emails strategically sent to people with the intent of promoting businesses or products to them. In the following article you will find a few tips that will help you start using email marketing.
Do your best to keep your email message personal. Just like any other marketing, those who get them will buy more from you if they feel like they know you. One way to reach out to your reader would be to include the reason they are receiving the email, if available.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
When you are setting up an email marketing campaign, it is pertinent to know who your target audience is. The proper research regarding your market niche will help you determine your target audience, and you can then build an effective email marketing campaign. Targeting the right customers is key to your success.
Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.
Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
You don’t want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.
From time to time, change your layout in order to give it more of a personal touch. For example, use plain text if you usually use HTML and vice versa. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.
To avoid complications resulting from being identified as a spammer, notify your ISP of your email marketing intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head’s up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email marketing operations.
When acquiring e-mail addresses through your website for marketing purposes, make certain that your sign-up form is brief. In general, you can limit the information required to sign up to only a name and an e-mail address. Names are useful for personalizing your e-mails. However, if you feel that even the name might be too much, it is perfectly fine to limit your sign-up form to just an e-mail address.
You might want to consider following up to your clients with some type of surprise bonus that you are providing them. Include a link on your email that tells them to click on it. The concluding postscript could inform them that they can get all the details on this by clicking on the provided link.
Emphasize the benefits of your product or service whenever possible. Subscribers will want to know what’s in it for them, so tell them–in the subject line, in your links, and in your content. Your subscribers will be much more interested in your message if they feel that it can help them in some way.
Use auto responding messages to your advantage in your email marketing campaign. These can help you stay in touch with your recipients. They can be effective if your subscribers sign up for emails about various things you offer. You can tailor these to correspond with the information they signed up for. It also allows you an easier way to stay in touch.
Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.
Offer incentives. People might be hesitant to give their consent to receive e-mails. Try offering some sort of incentive as a bonus for receiving e-mails from you. Offer coupons or exclusive promo codes. Make sure that there is content in these e-mails that they will find both worthwhile and useful.
You can use a multi-part message to approach several topics in one email. Including your message in both plain text and HTML format makes your emails readable to anyone. This is worth the extra step because someone who only wants plain-text will most likely unsubscribe from an email list that is only HTML.
Now that you have these tips to guide you, you should be able to use email marketing. Email marketing is simple and efficient, so you should be able to promote to your customers without a lot of hassles or wasted time. This technique will increase your overall productivity while satisfying your customers as well.
